One Page GTM Strategy for Startups

__Company Name:__ Acme CRM

__Vision Statement:__ Help sales representatives crack more deals through automation.

__Value Proposition:__ Ability to automate redundant CRM tasks.

## Target Market
- __Geography:__ NAR
- __Profession:__ Sales managers & director of sales
- __Sector:__ Software technology
- __Demography:__ 23 to 50 years old

## Product Market Dynamic
- __Situation:__ Low value & low customer understanding
- __Action:__ Help customers understand your product through videos and demonstrate value through case studies.

- __Situation:__ High value & low customer understanding
- __Action:__ Help customers understand your product through videos and live demos.

- __Situation:__ High value & high customer understanding
- __Action:__ Emphasize value addition through case studies and success stories.

- __Situation:__ Low value & high customer understanding
- __Action:__ Survey users on what would improve their experience with your product.

## Competition

### Competitor 1 - Roadrunner CRM

- __Strength:__ Low Pricing
- __Action:__ Offer a Lite plan for price sensitive customers

- __Weakness:__ No marketing
- __Action:__ Bid on their brand keywords using Google Search advertising.

### Competitor 2 - Willie Coyote CRM

- __Strength:__ Great support and after sales service.
- __Action:__ Add AI support to manage low priority tickets and redirect staff to high priority tickets.

- __Weakness:__ No third-party integrations.
- __Action:__ Build integration features with common sales tools.

## Channel Strategy
Use Google Ads, SEO & product-led growth strategies.

## Pricing Strategy
Offer standard plan, along with lite plan for price sensitive users. Enterprises can be offered custom pricing if necessary.